The production

Handmade with love for you

Your sneaker goes through a long journey before it arrives at your home. The first step is to prepare the data, i.e., the design we want to put on the shoe. Next, we have to adapt the design to the respective shoe size. This all happens digitally, and only in the next step do we begin the processing.

We'll produce a stencil, which we'll later use to precisely apply the color layers to your sneaker. Before that happens, however, we need to clean and roughen the surface so the colors will adhere to the sneaker.

We then apply film to the sneaker to protect the remaining surfaces, preventing paint from getting anywhere it shouldn't. Finally, the first of three coats of paint is applied to your sneaker. Each layer must dry individually before the next one is applied.

Next, the paint is sealed and the shoe is waterproofed to ensure it stays in place and is water-resistant. The sneakers are then dried again before we remove the stencil and everything else.

Now all that's left is to pack it and the shoe will be on its way to you via the post office.

As you can see, the process is simple at its core, but very time-consuming. On average, we need nine hours to customize a sneaker.